Six Billion Shoppers
Бумажная книга | Код товара 905596
Автор
Портер Эрисман
Издательство
Macmillan Ltd
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
200х130 мм
Переплет
Мягкий

Все о книге Six Billion Shoppers

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Характеристики
Автор
Портер Эрисман
Издательство
Macmillan Ltd
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
200х130 мм
Переплет
Мягкий
Рецензии
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Характеристики Six Billion Shoppers
Автор
Портер Эрисман
Издательство
Macmillan Ltd
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
200х130 мм
Переплет
Мягкий
ISBN
9781509874774
Тип
Бумажная