Larnelle has been represented by The Adams Group publicity and marketing firm for over 23 years. The campaign for Larnelle’s book will include all the major media outlets in the Christian marketplace including, but not limited to: Focus on the Family, 700 Club, TBN, Daystar, Moody Radio Network, American Family Radio network – all of which have previously welcomed Larnelle has a guest. Additionally, Kathie Lee Gifford is a huge fan of Larnelle so a media tour of mainstream shows on Fox News Channel, CNN, ABC, NBC, CBS, Hallmark, etc. will be pursued. The Adams Group will also be creating 1-2 minute radio shows hosted by Larnelle to coincide with the book launch. These shows will be pitched to an in-house list of radio stations of all formats, including music and talk stations that have either played Larnelle’s music or had him as a guest (the list is approximately 800 stations nationwide.) These shows will feature Larnelle talking about life lessons that coincide with his new book. Radio stations are always looking for “filler” type shows for the top and bottom of the hour, and this show would fill that need immediately for numerous stations. And of course, the show would promote the new book. Larnelle has a long-standing relationship with radio over the span of his career and we feel they will welcome this show with open arms. The Adams Group will be doing direct marketing campaigns to churches as well as a consumer database of Larnelle fans developed over the course of his career. A targeted social media campaign will begin to increase followers as well as promote the new book. An EPK of video interview footage, as well as a book trailer, are also planned.

Larnelle Harris is one of the most renowned Christian vocalists of our generation. Aside from his numerous accolades in the recording industry, Larnelle has been a stalwart figure of integrity, choosing to always put his marriage and children above his career. In his first memoir, Larnelle honestly shares some of the most difficult moments of his life – from losing his voice for a year to being attacked for his color. And he humbly credits the people who shaped his life and career early on, offering timeless insights into how God can use ordinary people to do extraordinary things.