A narrative history of the movement that turned "Orientals" into Asian Americans

Until the political ferment of the Long Sixties, there were no Asian Americans. There were only isolated communities of mostly Chinese, Japanese, and Filipinos lumped together as "Orientals." Serve the People tells the story of the social and cultural movement that knit these disparate communities into a political identity, the history of how-and why-the double consciousness of Asian America came to be.

At the same time, Karen Ishizuka's vivid narrative reveals the personal epiphanies and intimate stories of insurgent movers and shakers and ground-level activists alike. Drawing on more than 120 interviews and illustrated with striking images from guerrilla movement publications, the book evokes the feeling of growing up alien in a society rendered in black and white, and recalls the intricate memories and meanings of the Asian American movement. Serve the People paints a panoramic landscape of a radical time, and is destined to become the definitive history of the making of Asian America.

"This compelling multi-voice story explains how Asian America came into being as both a political identity and a place to call home . Serve the People powerfully argues that recovering and remembering the Asian American Movement is not to live in the past, but rather to claim the future that the Asian American Movement envisioned." - International Examiner

"An exceptionally well-researched and engaging book." - Hawai’i Herald

"We weren't born 'Asian American.' It's a political identity, forged in the fires of struggle, community and consciousness. Serve the People chronicles the hard-fought history of a new awareness-the story of how we became Asian America." - Angry Asian Man

"This fascinating study is highly recommended for those interested in Asian American history and the civil rights movement." - Library Journal

"Thoughtful and readable, Serve the People explores how activists of Chinese, Japanese, and Filipino descent forged the identity of 'Asian American' to make sense of grievances uniting Asian-based ethnic groups. In the process, they acted valiantly, if not always effectively, for a more democratic, egalitarian US." - Choice

"Peers behind the contemporary narrative of Asian Americans achieving 'visibility,' with an intricate depiction of the movement that originated the Asian American vision ... One of the first comprehensive histories of the movement ... Serve the People sheds a backlight on our hyphenated cultural present-not just in terms of who and what 'Asian American' has come to mean, but also in terms of how any political movement becomes an identity and vice versa." - The Margins

"This text is foundational for understanding the development of Asian American consciousness as relevant identity for political work and organizing in the context of a decade of Civil Rights work we typically think of as dominated by African American and gender organizing." - Elle

"With scholarship and verve, Ishizuka traces the creation of what would be called the "yellow power movement"...From San Francisco to New York to Los Angeles, from students to activists, Ishizuka depicts how the story of Asian America is multi-voiced and variegated." - Brooklyn Paper

"Fascinating and thorough history...The range and depth covered within these pages makes this tome essential reading for anyone interested in the past, present and future of what it means to be Asian American." - Entropy

"An indispensable narrative archive of Asian-American organizing and insurgency." - The Millions