Promote via Broken Silence (Auntie Anne Beiler's movement for empowering women)
Weekly blog post and newsletter
Weekly social media posts to Facebook (4,200+ followers)
Submit to all major industry reviewers
Utilize paid social media ads
Promote accompanying small group curriculum (STORIESX8) for women
Local and national speaking engagements to church groups and women's events, including Anne Beiler's live event Broken Silence, as well as business and leadership events
Local and national TV, print, radio, and blog interviews
The Secret Lies Within in an inside-out look at the trauma and pain so many people experience in this lifetime and how breaking the silence is the first step to freedom.
Many people experience trauma or pain and keep it to themselves, letting it become a secret that holds them captive. They live with pain, blame, and shame, unsure of what to do or how to break free. The secrets grow, causing people to become increasingly silent while they hope and pray for better days, struggling to believe they will ever come.
The Secret Lies Within is an honest, vulnerable, and courageous narrative about nearly losing everything, breaking the silence of secrets, and finding purpose in pain. Auntie Anne Beiler, founder of the international franchise Auntie Anne’s pretzels, shares her journey through the loss of a child, sexual abuse, and the resulting trauma that haunted her for years, reminding readers they are not alone in their pain. Anne weaves brief stories of other brave individuals throughout her own and presents a picture of hope for those who have experienced trauma. Those with deep secrets of their own are encouraged to break their silence and are shown the power to overcome through confession and reach a whole new level of freedom.
