• A comprehensive long lead media publicity campaign, including ARC/galley mailings and personalized pitching and follow up to book review editors at publishing industry trade magazines like Publishers Weekly, Kirkus Reviews, Booklist, Library Journal, among others. • Long lead galley mailing and follow up to book review editors at print magazines in the parenting, teen, and mental health awareness realm such as: Psychology Today, Parents Magazine, BP Hope, Brain/Child, Prevention, Your Teen, Life with Teens, among others • Long lead outreach to mental health advocacy nonprofit organizations and their publications like: NAMI’s Advocate Magazine, AFSP, This Is My Brave, Inc., The Jason Foundation Parent Resource Center, and others • A comprehensive short lead media publicity campaign, including review copy and press material mailings, pitching, and follow up to editors, radio producers and bloggers, at select online magazines, news websites, blogs and radio shows for potential review, excerpt, or author-interview in November 2016. Select targets would include: PsychCentral, Fox News Health, OPB Think Out Loud, BringChange2Mind, The Huffington Post, and more. • Select event pitching in the Portland, OR area to coincide with pub month. Potential for speaking engagements with mental health advocacy conferences.

Karen Meadows had a normal, happy family until depression consumed her daughter, Sadie—a struggle that ended with Sadie’s suicide at age eighteen. In Searching for Normal, Meadows shares her family’s journey as she tries to help her daughter Sadie cope with her mental illness, expertly intertwining her own storyline with excerpts from her daughter’s diaries. The years Meadows chronicles are characterized by Sadie’s heartbreaking bouts of running away, cutting, and living with Portland street families while Karen and her husband desperately search for solutions—trying medication, hospitals, therapy, wilderness and residential treatment programs, and more. Ultimately, however, they find themselves confronted with the devastating shortcomings of the US’s mental health system. Including hindsight advice from Meadows, along with an extensive list of resources that she wishes someone had provided her when she was trying to help Sadie, this book will help parents of struggling teens feel less isolated and better equipped to navigate their teenager’s mental illness. : Meadows also describes recent developments that are paving the way for better diagnoses and treatment options.