* A magnificent gift for Christmas, or any time of year. * Exquisite galleries of photographs, paintings, posters and more from the 1890s onwards. * Perfect for all those who love to tramp, ski, snowboard, climb or just admire New Zealand's mountains. * A fascinating and well-told story. * From the team behind the very successful Selling the Dream; Promoting Prosperity; Marcus King; Mauri Ora and Hand-Coloured New Zealand.

This lavish book explores the story behind the promotion of New Zealand's mountains - through posters, advertisements, hand-coloured photos and more. It explains how the country built its reputation as an alpine playground and, alongside, how mountains became central to belonging to Aotearoa.