Marketing
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Targeted pre-publication mailing to influential founders, VCs, executives, and senior leaders at technology companies and high-growth startups, including a signed note from Claire
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Creation of promotional material such as excerpt PDFs, bookmarks, and promotional images and video for pre-publication distribution online, to influencers, and at speaking events
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Galley and advance copy mailing to the author’s and Stripe’s network of influential founders, executives, VCs, and senior leaders at technology companies and high-growth startups
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Promotion on Stripe Press and Stripe social media channels, including paid performance marketing
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Promotion in the Stripe Press newsletter
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Cross-promotion at internal and external Stripe events
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Initial print run of 20,000 copies
Publicity
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Outreach campaign targeting coverage in top newspapers, magazines, podcasts, broadcast, and digital media focused on business, leadership, management, finance, and technology, supported by Fortier PR
- Landed feature in Fortune (February 8, 2023)
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Article authored by Claire Hughes Johnson will publish in HBR Ascend on March 7, 2023
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Confirmed launch-week excerpts in Fast Company, CNBC Make It, Rotman Management Magazine
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Confirmed podcast interviews with Bloomberg Businessweek, First Round In Depth, The Business of Learning, Grit, Coaching for Leaders
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Confirmed interviews with Quartz, Financial Times Working It newsletter, Leaders Magazine
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Confirmed speaking engagements at SXSW, McKinsey Author Talks, Talks at Google, Ivy
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Pending media interest from Financial Times, Forbes, VentureBeat, The Information, NPR Marketplace, Wall Street Journal
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Claire Hughes Johnson speaking with Laurene Powell Jobs at a book launch event hosted in partnership with CapitalG (Alphabet’s venture growth fund) and Emerson Collective in San Francisco
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.
A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup.
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry. Scaling People includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work.
Implementing effective leadership and management practices takes effort and discipline, but the reward is a sustainable, scalable company that’s set up for long-term success. Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale the most important resource a company has: its people.
