Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc. for features on women’s rights, writing in rural America, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc.
Fall book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Promotion through author’s website: https://kathrynnuernberger.com/
One of Big Other's "Most Anticipated Small Press Books of 2020"
In this fiercely feminist ecopoetic collection, Kathryn Nuernberger reclaims love and resilience in an age of cruelty.
As the speaker—an artist and intellectual—finds herself living through a rocky marriage in a conservative rural state, she maintains her sense of identity by studying the science and folklore of plants historically used for birth control. Her botanical portraits of common herbs like Queen Anne’s lace and pennyroyal are interwoven with lyric biographies of groundbreaking women ecologists whose stories have been left untold in textbooks.
With equal parts righteous fury and tender wisdom, Rue reassesses the past and recontextualizes the present to tell a story about breaking down, breaking through, and breaking into an honest, authentic expression of self.
