Make profits soar by converting casual consumers into apostles

Rocket showcases the stories of sixteen entrepreneurs. It draws out the lessons that you can apply Monday morning in your business. Authentic and specific Boston Consulting Group case studies about the rocketeers/inventors who created brand legacies.

For everyone who wants a business to grow faster than a competitor—this motivating book gives you a step-by-step approach to growth, share gain, and higher profits.

Michael Silverstein is a senior partner and managing director of the consumer practice at BCG.

Dylan Bolden is a senior partner and managing director at BCG.

Rune Jacobsen is a senior partner and managing director at BCG

Rohan Sajdeh is a senior partner and managing director at BCG.