Focus on connecting with sellers and sales leaders for B2B companies
Continue growing email list (10K+ subscribers) and distribute e-newsletter six times per month
Speak at trainings and conferences such as Outbound Sales and the Chevron Lubricants distributor conference
Connect with audience on LinkedIn (42K+ followers), Twitter (16.3K+ followers), and Facebook (5.6K+ followers)
Host regular LinkedIn Live sessions
Post videos to YouTube and grow subscribership
Blog and write as a guest on other online publications
Work with a professional book publicist to run launch campaign
Partner with influencers to spread the word
Target traditional media and podcasts
Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of the buying cycle before ever engaging sellers—others stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales. Right on the Money offers a compelling blueprint to understand and win over today’s buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
