An innovative examination of moviegoing as a social practice and movieexhibition as a commercial enterprise.

In this authoritative work, Seiler and Seiler argue that theestablishment and development of moviegoing and movie exhibition inPrairie Canada is best understood in the context of changinglate-nineteenth-century and early-twentieth-century social, economic,and technological developments. From the first entrepreneurs whoattempted to lure customers into movie exhibition halls, to the digitalrevolution and its impact on moviegoing, Reel Time highlightsthe pivotal role of amusement venues in shaping the leisure activitiesof working- and middle-class people across North America.