Книга Redlined: A Memoir of Race, Change, and Fractured Community in 1960s Chicago
• Tailored publicity campaign through Wildbound PR, including national print; blog tour; online campaigns; and content strategy. • Social media content strategy and promotion through the author’s Facebook, Twitter, and Instagram accounts. Including ad campaign strategy to build engagement and drive users to sales pages. • Growing weekly blog to build loyalty among targeted readers. • Leveraging and building mailing list to build relationships and gain direct access to readers prior to the release of the book. • Book launch in Chicago and surrounding areas. Author agrees to participate in Skype interviews and events, including where travel is required. • Partnership with relevant organizations to expand coverage and reach of campaign. • Amazon promotion to build Amazon reviews and boost author ranking and sales rank of the book. • Simultaneous e-book publication and promotion, including a Goodreads giveaway.
Set against the backdrop of the Civil Rights Movement, Redlined exposes the racist lending rules that refuse mortgages to anyone in areas with even one black resident. As blacks move deeper into Chicago's West Side during the 1960s, whites flee by the thousands. But Linda Gartz's parents, Fred and Lil choose to stay in their integrating neighborhood, overcoming previous prejudices as they meet and form friendships with their African American neighbors. The community sinks into increasing poverty and crime after two race riots destroy its once vibrant business district, but Fred and Lil continue to nurture their three apartment buildings and tenants for the next twenty years in a devastated landscape - even as their own relationship cracks and withers. After her parents' deaths, Gartz discovers long-hidden letters, diaries, documents, and photos stashed in the attic of her former home. Determined to learn what forces shattered her parents' marriage and undermined her community, she searches through the family archives and immerses herself in books on racial change in American neighborhoods. Told through the lens of Gartz's discoveries of the personal and political, Redlined delivers a riveting story of a community fractured by racial turmoil, an unraveling and conflicted marriage, a daughter's fight for sexual independence, and an up-close, intimate view of the racial and social upheavals of the 1960s.
