Focus on connecting with executives, team leads, and individuals growing their brand
Blog regularly and write as a guest for other blogs
Speak internationally at workshops and conferences
Recruit launch team and offer incentives to preorder
Offer a free “Field Guide” as a lead magnet
Host podcast and speak as a guest on other podcasts
Continue to build email list by using lead magnet and distribute weekly e-newsletter
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Target traditional and online media outlets that discuss team dynamics
Connect with audience via Twitter (28.5K+ followers) and LinkedIn (9K+ connections)
RE:Think Innovation makes coming up with great ideas everybody’s business.
People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn. It’s actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve.
RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
