In this important new book Gregory E. Pence looks at issues on the frontiers of medicine including gene therapy to produce 'brave new babies', cloning, human eggs and embryos for sale and experiments on human embryos. Pence argues that the conservatism of the medical establishment, the bioethics community, and the public at large has created shibboleths that impede improvements in our quality of life.

"Chapters provide thorough and persuasive arguments for rethinking economic incentives for organ donation, providing optimal autonomy for reproductive decision-making, and other controversial positions. Whether or not one agrees with his arguments, Pence challenges stale thinking. At the very least, the development of careful responses to his positions should help to clarify thinking on the issues that he addresses." - CHOICE

"The book is a valuable resource for anyone interested in bioethics, both for its clear summaries of the debates to date and for its willingness to call into question previously unchallenged beliefs about how medicine should be practiced." - Religious Studies Review

"Throughout the book, Pence provides a penetrating critique of moralistic and paternalistic arguments and assumptions, and champions individual choices and conceptions of the good. The book's optimistic and visionary but practical tone stands in sharp contrast to the pessimistic, conservative, 'sky is falling' diatribes one finds in op-ed pages and academic journals. Pence has little patience for tired, old arguments and attitudes and embraces new ideas and developments. On the dust jacket Kelly Smith describes the book as 'a breath of fresh, common sence air.' I concur and would add 'well worth reading.'" - Bioethics

"Pence has done a service to the field of bioethics in addressing important issues in less than popular way." - Journal of the American Psychoanalytic Association