Focus on connecting with diversity advocates and athletes
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Work with a professional book publicist
Connect with audience via email list (11K+ subscribers)
Market via LinkedIn (4.3K+ followers) and increase online presence with social media publicity
Submit book for various awards
Develop podcast and speak as a guest on other podcasts
Speak at conferences and workshops through Press Club
Target media such as News & Press of Delaware County, SPIRIT Newspapers, Philadelphia Tribune, The Philadelphia Sunday Sun, The Philadelphia Inquirer, WHYY, Am Radio WURD, 94 WIP Radio, NBC Sports Philly 95.7 The Fanatic, KYW Newsradio, TIME Magazine, Sports Illustrated, ESPN Radio, NPR.org, The Players Tribune, Jet Magazine, Ebony, Sports Illustrated, ESPN’s The Undefeated, Black Sports Online, The Athletic Online
Race Against ... Against Race: My Journey of Diversity and Inclusion through Sports is Bo-Dean Sanders’ memoir about transcending stereotypes through sports culture and the positive impact multiculturalism had on his personal relationships in college.
Race Against ... Against Race is the story of one young man’s dream of playing college football and the social development that unfolded as he tried to fit in on a predominantly white campus. He slowly integrates into his new environment by staying positive, being himself and focusing on shared experiences with his teammates and classmates.
Within Race Against ... Against Race, Bo-Dean paints a picture of a student athletes’ campus life in the ‘80s and aims to examine the issues of race through his participation in college sports. Throughout his time as a student athlete, he discovers that he and his teammates learn from each other on and off the field by having the race conversation to develop and grow their relationships based on the foundation of sports, mutual respect, and acceptance.
