- *Lead title marketing campaign*
- Consumer and Trade key reviewer printed ARC and DRC mailing
- NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
- Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; finished book mailing to booksellers, museums; promotion through Annick e-newsletters; Trade advertising; promotional materials
- Librarian and teacher outreach, including promotion at Day of Dialog (Oct. 2020) ALA MW, OLA, TLA, SLJ Middle Grade Magic; contesting and more in Annick teacher-librarian newsletter; Trade journal editor meetings with author; Library advertising; Educator's guide
- Print and online publicity campaign, including fashion media review mailing leveraging author's network; fashion, diverse, Indigenous/Native American bookstagrammers, bloggers, YouTubers; Shelf Awareness May feature interview with Traci Sorell
- Consumer outreach including "The Power of Style" social media campaign with virtual author events with book's 26 contributors; endorsements from author's network; consumer contesting with art from high-profile book contributor; Consumer advertising in BookRiot, Shelf Awareness, keywords
- Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more
Style is not just the clothes on our backs—it is self-expression, representation, and transformation.
As a fashion-obsessed Ojibwe teen, Christian Allaire rarely saw anyone that looked like him in the magazines or movies he looked to for inspiration. Now the Fashion and Style Writer for Vogue, he is
working to change that—because clothes are never just clothes. Men’s heels are a statement of pride in the face of LGTBQ+ discrimination, while ribbon shirts honor Indigenous ancestors and keep culture alive. Allaire takes the reader through boldly designed chapters to discuss additional topics like cosplay, make up, hijabs, and hair, probing the connections between fashion and history, culture, politics, and social justice.
