• Pitch to national and regional review media, including The New York Times, Rolling Stone, Chicago Tribune, Spin, Pitchfork
• Targeted marketing to music websites, bloggers, and podcasters influential among music fans
• Targeted organic and paid social media campaign

Every photographer knows the moment of truth, and every picture tells a story. Over the past four decades, Paul Natkin has had a front-row seat for music history, attending over 10,000 shows and concerts to chronicle the excitement and excess of the music industry.

Since the 1970s, he has photographed most of the major music stars of the last half of the 20th century, shooting album covers for Ozzy Osbourne and Johnny Winter and countless magazine covers, including Newsweek, People, Spin and Ebony. The Moment of Truth is Natkin’s documentary as a witness to the music industry during his illustrious 40-plus years as a photographer and fan.