Oxford Dictionary Business and Managment 4ed
Бумажная книга | Код товара 836594
Автор
Джон Паллистер
Издательство
Oxford University Press
Язык
Английский
Год издания
2006
Количество страниц
576
Иллюстрации
Цветные
Формат
122х194 мм
Переплет
Мягкий

Все о книге Oxford Dictionary Business and Managment 4ed

The Dictionary of Business and Management is a wide-ranging and informative guide to all areas of business. It features up-to-date coverage of over 6,700 terms from marketing to taxation and accounting, business strategy and international finance. US business terms are covered, as well as financial jargon. The new, fourth edition of this established bestseller has been updated to include terms relating to human resources and management, reflecting the growing focus on these areas in modern business.

New entries include management concepts (e.g. competence, knowledge management), and named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton). It also covers new terms from fast-changing fields such as current affairs (covering terms such as Private finance initiative and private-public partnership), and Internet business (including terms such as bricks-and-clicks, B2B and viral marketing).

In addition to these areas, coverage of social psychology as it relates to management has been expanded, and now covers concepts such as group task theory, group productivity theory, role theory, and leadership theory.Written by a specialized team of contributors in a clear and accessible style, the dictionary will prove indispensable to both business students and professionals.

Характеристики
Автор
Джон Паллистер
Издательство
Oxford University Press
Язык
Английский
Год издания
2006
Количество страниц
576
Иллюстрации
Цветные
Формат
122х194 мм
Переплет
Мягкий
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Характеристики Oxford Dictionary Business and Managment 4ed
Автор
Джон Паллистер
Издательство
Oxford University Press
Язык
Английский
Год издания
2006
Количество страниц
576
Иллюстрации
Цветные
Формат
122х194 мм
Переплет
Мягкий
ISBN
978-0192806482
Вес
381 гр.
Тип
Бумажная