Galleys mailing to all major review outlets as well as alternative review sources in summer 2017 Introduction & blurb requests targeting prominent literary and cultural figures such as Sjón, Jón Gnarr, David Mitchell, Ben Fountain, Merritt Tierce, David Searcy Embassy of Iceland in DC and their Consulates in local markets to sponsor events with translator and author events in the US planned for festivals, bookstores, and universities throughout 2017 & 2018 Serial rights targeting The Paris Review, The New Yorker, The Guardian, Literal Magazine, Texas Monthly, Gulf Coast, McSweeney’s, The White Review; One Story, Guernica, Tin House, Words Without Borders, Asymptote Print publicity targeting literary journals and newspaper book sections Promotion on LibraryThing, Goodreads, Riffle, and other social reading websites Promotion on the publisher's website (deepvellum.org), Twitter feed (@deepvellum), and Facebook page (/deepvellum) Promotion in the publisher’s e-newsletters for weeks and months surrounding release Promotion at publisher's booth at the Association of Writers and Writing Programs Conference (AWP), American Library Association Conference, Modern Languages Association Convention, Texas Book Festival, Brooklyn Book Festival, the American Literary Translators Association Conference, Book Expo America, Dallas Book Festival, and Bay Area Book Festival. Publicity targeting The New Inquiry, The Millions, Full-Stop, The Nervous Breakdown, HTMLGIANT, Three Percent, The Literary Saloon, the Quarterly Conversation, and more Print and digital advertising in select literary journals and magazines and on their websites, such as Words Without Borders, Asymptote, World Literature Today, Literary Hub, Granta, The Rumpus, The White Review, A Public Space, Little Star, The Coffin Factory, Vol. 1 Brooklyn, Electric Literature, Music & Literature, and others

"Sigurdsson is without a doubt one of the best writers of his generation." —Frettabladid Daily

After a grueling solo expedition on Vatnajökull Glacier, Austrian toponymist Bernhardt Fingerberg returns to civilization, barely alive, and into the care of Dr. Lassi. The doctor, suspicious of his story, attempts to discover his real motives for venturing into the treacherous wastelands of Iceland—but the secrets she unravels may be more dangerous than they're worth.

Ófeigur Sigurðsson (b. 1975) has published six books of poetry and two novels, including Jón (2010), the first Icelandic novel to receive the European Union Prize for Literature.