"Sneak peek" appearance at 2016 Winter Institute, w/ samples in galley room National review copy mailing = 500+ copies to US media / bloggers / influencers Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story that satisfies low-, middle-, and high-brow tastes Seth-designed posters for distribution to bookstores Promotion targeting niche markets (Seth collectors, comic stores, gift stores)

Originally published on Christmas in 1931 and widely regarded as A.M. Burrage's masterpiece, "One Who Saw" tells the story of a wrtier enchanted by a spectre of a weeping woman. His obsession builds until her ghostly hand falls from her face and he, in horror, becomes "one who sees."