Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc. for features on Vietnam veterans and intercultural communication.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc.
Fall book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Possible events in Chicago, IL, Cleveland, OH, Boston, MA, Ithaca, NY, and elsewhere.
In this Isabella Gardner Award-winning collection of poems, Bruce Weigl meditates on the ghosts and the grace one encounters in life’s second act. A celebrated poet and veteran of the Vietnam War, Weigl offers a nuanced sense of aging as a departure and death as a returning home. With a sage’s eye for mindfulness and a soldier’s longing for the country where he served, Weigl’s poems reveal the long scars left by Vietnam and the new possibilities one encounters in the wake of life-altering experiences.
