U.S. and Canada

• National print reviews, features, and interviews
• Expected endorsements from high profile nature writers
• Paid ads on Facebook and Instagram
• Influencer outreach (BookTok, Bookstagram)
• Print galley mailing (extensive send)

United Kingdom

• Greystone Books’ UK biggest-ever PR and Marketing campaign
• Extensive proof mailing to nature-loving endorsers, booksellers and the media 
• Extract in a major national newspaper
• Reviews across broadsheet and mid-market newspapers
• Author interviews from BBC radio and TV  to nature-specialist podcasts and sites
• PR and marketing in conjunction with the Woodland Trust to their 500k members
• Events, often conjunction with the Woodland Trust, in London and around the country
• Social advertising to nature-lovers on Instagram, Facebook and X

​​'As rich, satisfying and revelatory as a long walk in the woods.' Peter Wohlleben, author of The Hidden Life of Trees

What connects Robin Hood, the history of ink, fungi, Shakespeare and sorcery?

In Oaklore, Jules Acton, an ambassador for The Woodland Trust, explores the incredibly diverse history of the ‘king of the woods’: from a source of food and shelter to its use in literature as a plot device and muse, its role as an essential ingredient in ink, and in mythology from across the British Isles as a sacred plant and precious resource.

Acton’s infectious enthusiasm shines through in chapters that open with excerpts from oak-y poems, as well as tips for connecting with nature – like how to recognize bird songs and help moths and butterflies thrive.

Meeting fellow oak-lovers along the way, and trees like Sherwood Forest’s Medusa Oak or the gargantuan Marton Oak in Cheshire, Acton plots an unforgettable journey through the tangled roots of the oak’s story, and that of Britain itself.