NO Is Short for Next Opportunity is all about the attitude of top sales professionals. Martin Limbeck illustrates that the right attitude toward selling is the key to sales success. What good are all sales techniques and methods if salespeople don't have the guts to apply them? Why are so many salespeople afraid to experience rejection? Covering aspects such as sales smarts, courage, honesty, and discipline, Martin shares his secrets for success in sales, helps salespeople overcome their fears, and inspires them to be proud of who they are and what they do."A no does not mean that you should give up; on the contrary, a no means you should keep at it." -Martin Limbeck Selling is easy if you can offer the lowest price or a top brand that everyone wants. But what if you don't? What if the client says no? In sales, rejection comes with the territory. You will hear no, and you will hear it frequently. It's normal. What's important is what you do with that no . . . The right attitude toward selling is your key to success. Passion, pride, and perseverance are your most important assets. NO Is Short for Next Opportunity will inspire you to develop the proper mindset for selling and to seal more deals. "This book is not an option for anyone who has ever heard the word 'no'-buy it and read it today and start getting 'yes' tomorrow." -Jeffrey Gitomer, author of The Little Red Book of Selling "This book will keep you going and growing throughout your career. I recommend it." -Mark Sanborn, author of The Fred Factor and You Don't Need a Title to Be a Leader "This book is bigger than sales. It's a book about lifelong success. Your success." -Randy Gage, author of the New York Times bestseller Risky Is the New Safe "Read Martin Limbeck's book and you will learn how to get past the no and realize your true potential." -Ron Karr, author of Lead, Sell or Get Out of the Way "Compelling, complete, and courageous, this book will show you how to sell successfully to others and how to overcome the objections of even your most important client-you. I got new ideas and a new sense of hope from the very first page!" -Monica Wofford, CSP, CEO, Contagious Companies Inc. and author of Make Difficult People Disappear