Author Marketing
Supported with promotion from the Glazer/Kennedy Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars Two-month promotional plan in GKIC media that include: 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list Teleseminar event around the book's release date Promotion/Communication at GKIC's Fall InfoSummit and their Spring SuperConference events
Author backed marketing efforts include: Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
Instagram spotlight campaign featuring case studies in the book
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
