Niche. The missing middle and why business needs to specialise to survive
Бумажная книга | Код товара 1084562
Автор
Джеймс Харкин
Издательство
Abacus
Язык
Английский
Год издания
2012
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198 мм
Переплет
Мягкий

Все о книге Niche. The missing middle and why business needs to specialise to survive

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Характеристики
Автор
Джеймс Харкин
Издательство
Abacus
Язык
Английский
Год издания
2012
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198 мм
Переплет
Мягкий
Рецензии
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Niche. The missing middle and why business needs to specialise to survive
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Характеристики Niche. The missing middle and why business needs to specialise to survive
Автор
Джеймс Харкин
Издательство
Abacus
Язык
Английский
Год издания
2012
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198 мм
Переплет
Мягкий
ISBN
9780349123004
Вес
206 гр.
Тип
Бумажная