A collection of the up-and-coming Japanese women trendsetters. Recently, Japan has become a hotbed of talented young women in graphic design, art direction, illustration, and photography. Their unique view of the world and their distinctive styles of expression are essential for anyone wanting to understand markets that target women. The Next Generation is an unparalleled collection that features ninety promising Japanese women introducing their current commercial work. Each spread features one artist with her "portfolio", including a profile and contact information for reference. Page after page reveals the fresh power of the next generation of Japanese women designers, photographers, and illustrators. Readers will enjoy discovering the new leaders of the Japanese creative scene. Some of the featured designers are Yuni Yoshida, Rika Eguchi, Mayu Kondo, and Ai Fukasawa; some photographers are Sayo Nagase, Mika Ninagawa, Saori Tao, and Kisimari; and some illustrators are Natsko Seki, Chinatsu Higashi, Ayako Hishinuma, as well as many more.