Major review attention

National media 

Online/social media promotion

Academic marketing

Buzz mailings to mental health organizations

Potential strategic partnerships: Graphic Medicine, The Emily Dickinson Museum

Promotion through the author’s Twitter account: @HayleyRabbit

Bookseller/Library promotions: 

• Blad giveaways to librarians and educators who attend the NY Public Library Programming at NYComicCon, and the Brooklyn Book Festival. 
• Graphic novel panels at ComicCon@Home and at ALA Annual.

“A vibrant graphic memoir full of dark humor, Nervosa is an insightful look into the torment of disordered eating that will be a source of comfort to others who struggle with their mental health.” —STARRED REVIEW, Foreword Reviews

 

Anorexia nervosa is an eating disorder. It is not a phase, a fad, or a choice. It is a debilitating illness, manifested in a distorted relationship with food, but which actually has more to do with issues of control. It is often a puzzle for doctors, therapists, parents, and friends. And so those who suffer from it are belittled, or tragically misunderstood, not only by society but by the healthcare system meant to treat it.

 

Nervosa is a no-holds-barred, richly textured portrait of one young woman’s experience. In her vividly imagined retelling, Hayley Gold lays bare a callous medical system seemingly disinterested in the very patients it is supposed to treat. And traces how her own life was irrevocably damaged by both the system and her own disorder. With brutal honesty and witty sarcastic humor, Gold offers a remarkably candid exploration of the search for hope in the darkness.