• My Next Life as a Villainess: All Routes Lead to Doom! is a goofball fantasy series from Japan, featuring a teen girl's dream: be the camp archvillain and have a cabal of cute boys at your beck and call.
• It is actively translated with new content available weekly on J-Novel Club's subscription service and apps. Readers come back week after week and then collect the books. 4,000+ member paid subscription service.
• Active J-Novel Club Newsletter (10,000+ members) and twitter (~3,000 followers).
• Innovative marketing campaigns tying up with popular anime and manga websites.

After hitting her head particularly hard one day, Duke Claes' daughter, Katarina, suddenly recalls all the memories of her past life: that of a teenage Japanese girl. Just before her untimely death, this girl recalls playing an otome game... that is exactly like the world she's living in now!She is now Katarina Claes, the antagonist of the otome game, who nastily hounded the protagonist until the end. Knowing all the possible outcomes of the game, she realizes that every single possible route ends with Katarina being murdered or exiled! In order to avoid these Catastrophic Bad Ends, she has to use her knowledge of the game and her own wiles, starting with breaking off this engagement with the prince...Will Katarina survive while making her way through this world, where bad flags trip at every turn? Find out in this reverse-harem rom-com, led by everybody's favorite villainess!