Nick Newlin has broad experience marketing the Nicolo Whimsey Show to high school and library systems, and will incorporate The Thirty Minute Shakespeare into the Nicolo Whimsey website, mailings, school fairs, etc. We have purchased and successfully used theater mailing lists from MDR in the past, and will purchase new MDR lists aimed at the target users of The Thirty Minute Shakespeare for the initial launch, and annually or biannually thereafter. We expect that the abridgements will also be prominently cited by the Folger Shakespeare Library's very active Folger Education program, recognized and used extensively by thousands of high school and college educators and including blogs, webinars, lesson plans, and conferences.

Planning a school or amateur Shakespeare production? The best way to experience the plays is to perform them, but getting started can be a challenge: The complete plays are too long and complex, while scene selections or simplified language are too limited. "The 30-Minute Shakespeare" is a new series of abridgements that tell the “story” of each play from start to finish while keeping the beauty of Shakespeare’s language intact. Specific stage directions and character suggestions give even inexperienced actors the tools to perform Shakespeare with confidence, understanding, and fun! This cutting of Shakespeare's utterly charming and popular comedy MUCH ADO ABOUT NOTHING features five key scenes, including Beatrice and Benedick's classic initial word-battle, and the uproarious hide-and-seek deception of the two "lovers." The next scenes are the brutal rejection of Hero at the altar by a deceived Claudio and the timeless manhandling of the English language by the bumbling constable Dogberry. In the fifth and final scene, Shakespeare resolves the play's conflicts and confusions, and love reigns again. This cutting really tells the story, and includes some sidesplitting stage business, particularly the back-and-forth physical and verbal parrying between Benedick and Beatrice. The edition also includes an essay by editor Nick Newlin on how to produce a Shakespeare play with novice actors, and notes about the original production of this abridgement at the Folger Shakespeare Library's annual Student Shakespeare Festival.