Target Audience:

• Christian, middle-class, working adults in their late 20s to mid-40s
• Middle-class engaged or married couples in their mid-20s to mid-40s who are attempting to gain solid financial footing and eliminate marital strife around money issues

Marketing Plan:

• Submit to key industry reviewers, including Publishers Weekly and Library Journal
• Continue to post 3-4 articles per month to the blog on BarnabasFoundation.org, including excerpts from the book or content related to it
• Utilize Barnabas Foundation and author's personal social media channels to amplify reach and engage audiences
• Highlight book in various monthly and quarterly email and print newsletters with a combined readership of 12K+ (Monthly Update, 800 readers; Stewardship Spotlight, 9,000 readers; Giving Well, 1,500 readers; Stewards Fund Quarterly Report, 650 readers; Generosity Today, sent to 800 CRCNA churches)
• Create press releases, articles, ads, and/or other content to share with personal and professional networks, including CRCNA website, emails, magazine; member ministries, such as The Navigators, Word Partners, Back to God, Compassion International, etc.; Christian Leadership Alliance (CLA); and contacts at Christian publications, including Christianity Today, Relevant, and CLA’s Outcomes magazine
• Provide a number of books to the Christian Reformed Church of North America to use as a resource for local churches
• Seek out speaking engagements including training events and seminars
• Utilize paid Facebook ads to increase reach

Break the endless cycle of poor financial decisions and experience freedom from the anxiety, emptiness, and broken relationships of misplaced priorities.

When it comes to solving our financial problems, there’s no shortage of advice: spend less, save more, invest smarter, work harder. But these traditional tactics are not enough to address the spiritual aspects of financial wellness. 

Money & Spirit is not another promise of health and wealth or a guidebook full of strategies to reduce debt and achieve financial security. This is a journey of abiding in Christ’s Spirit, and surrendering one’s burdens, fears, and worries about money to Him. 

See how walking in obedience to God and surrendering full control can yield spiritual fruit in every area of life, including finances. Replace greed and heartache with love and kindness. Trade anxiety and strife for peace and joy. 

Stop relying on the world’s tactics and solutions. Start pursuing the Holy Spirit’s real, lasting transformation – from the inside out.