Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t.

Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness.  Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

"Winner of the 2013 Best Book Award -- Race, Ethnicity, and Politics Section of the American Political Science Association." - American Political Science Association

"“A detailed account.”—Choice" - Choice

"Winner of the 2013 Ralph Bunche Award given by the American Political Science Association." - American Political Science Association