- Serial rights targeting Granta, Paris Review, Astra Magazine, BOMB, n+1, Electric Literature, Literary Hub
- National review and feature outreach to print publications (NYTBR, New York Times, New Yorker, Wall Street Journal, Washington Post, LA Times, Boston Globe) and online (NPR, Literary Hub, Buzzfeed, The Millions)
- Targeted outreach to publications spotlighting translated literature: World Literature Today, Asymptote, Words Without Borders, Latin American Literature Today
- Outreach to university Spanish and Iberian Studies departments
- Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers
In her most experimental work to date, Karla Marrufo Huchim explores universal themes with appreciable specificity: loneliness, family angst, memory loss—from a perspective belonging singularly to a native of the Yucatán Peninsula. Mayo’s unnamed narrator is an older woman, isolated in her domestic life, who is both suffering from memory loss and intent on recounting the lives of three generations of her family. The Yucatán culture and community that Marrufo Huchim describes through her narrator’s fine but faltering mind will be foreign but not fetishized for American readers.