Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

"...applies to all types of libraries...a thought-provoking treatise..." - Marketing Library Services

"...this slim book alerts us to the problems and possibilities of marketing and public relations and may well be suited for a discussion guide or as one of the readings for a course in this field. The index, bibliography, and references are all helpful." - Library Journal

"...an important volume...the blend of practical information and theoretical concepts makes this volume extremely useful to library planners, managers, trustees, and practicing professionals." - Lisca

"Kies does a good job of clarifying the often unclear distinction between public relations and marketing. She also does a good job of describing the historical development, principles, and practices of public relations and marketing...useful for administrators and managers..." - Wilson Library Bulletin

"Thoughtfully addressing all types of libraries...the author emphasizes the planning and evaluation processes...Though textbook-like in content, the study is concise and readable. A thorough and remarkably upbeat planning manual for managers and library pr/marketing specialists as well as students." - Booklist

"...the treatment given to public relations is refreshingly conceptual." - Rq

"...a persuasive and excellent introduction...probably the single best starting point both for experienced managers and for graduate students..." - Journal of Academic Librarianship

"Her list of basic principles should be must reading and rereading for library administrators...definitely a title worth adding to professional collections and using as a basis for some close examination of an institution's position." - VOYA

"Quite simply it is not only the best and most lucid work on the topic of public relations which I have come across in the field of librarianship, but among the best I have read in a wide range of public relations manuals." - Library Review