Managing Corporate Social Responsibility: A Communication Approach
Бумажная книга | Код товара 287273
Автор
Шерри Холладей, Тимати Кумбс
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
200 стр.
Формат
150x225 мм
Переплет
Мягкий
ISBN
9781444336450

Все о книге Managing Corporate Social Responsibility: A Communication Approach

От издателя:

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

• Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives.

• Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model.

• Discusses ways to maximize the use of social media and traditional media throughout the process.

• Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.

• Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business.

Характеристики
Автор
Шерри Холладей, Тимати Кумбс
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
200 стр.
Формат
150x225 мм
Переплет
Мягкий
ISBN
9781444336450
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Характеристики Managing Corporate Social Responsibility: A Communication Approach
Автор
Шерри Холладей, Тимати Кумбс
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
200 стр.
Формат
150x225 мм
Переплет
Мягкий
ISBN
9781444336450
Вес
299 гр.
Тип
Бумажная