Marketing: Author hosts a weekly call-in Mindfullness radio show on which he will promote the book heavily with on-air mentions and giveaways to create buzz.
- Email blasts to author’s extensive contact lists along with affiliate lists(50,000+)
- Robust social media outreach
Publlicty: Pitching author for national print and broadcast media interviews.
Author book events, teaching, videos, partnerships, and lectures:
- Author appearances extending across North America: Book events, lectures, workshops and teaching yoga classes at various yoga studios, schools, groups and more.
- Author speaking at upcoming education conferences including SXSWEdu, Hawaii International Conference on Education and The International Conference on Education (ICE).
- Promotional partnerships with Wanderlust Festivals across North America, The Agape Community in Los Angeles, and more
- Author’s three part video series on Making Sense of Mindfulness will generate interest and build anticipation for the book release.
- Making Sense of Mindfulness lectures air on FM TV Network, which reaches a Netflix style audience for wellness.
- Additional Mindfulness video content is being pitched to several networks including PBS, FMTV, MTS TV, Netflix, Apple TV.
- Online courses through Kajabi
- Educational Outreach to over 250,000 educators by the end of 2018.

Mindfulness has become a major buzzword in culture today, and yet very few people understand what this word actually means and how to integrate this practice into their daily lives. In a world filled with noise and distractions—including cell phones, millions of advertisements, and increasing pressure to do more, be more, get more, and make more—it is no wonder there is an alarming increase of anxiety and depression cases reported.

In Making Sense of Mindfulness, Keith Macpherson offers an accessible, solid, five-step framework that demystifies the buzzword “mindfulness” and offers a legitimate formula to help combat the high stress levels and anxieties that plague daily life. Come back into balance as you discover the tools and techniques to successfully integrate and sustain a daily practice of mindfulness in your life. It’s time to discover how to live your best life.