Lytham St Annes has always been a bit posh, the yin to its neighbour Blackpool’s yang, and home to no fewer than four golf courses, including the illustrious Royal Lytham St Annes. The town actually comprises the two separate towns of Lytham and St Annes, which are joined together at Fairhaven Lake. Lytham is the older of the two, while St Annes-on-Sea (as it used to be known) was a planned town laid out by a Victorian mill owner for a better class of holidaymaker, its grid pattern of wide avenues lined with genteel late Victorian and Edwardian villas.

The first decade of the twentieth century was also the period when the sending of picture postcards became almost a national obsession. Today these postcards provide us with a unique and fascinating record of the buildings, the traffic and the people of a long-vanished England. Reproduced in this book are over 160 postcards of Lytham St Annes which show the town in all its former glory.

• The latest title in Amberley’s beautifully illustrated Postcard Collection series
• Review coverage in the local press and radio
• Full colour, bringing history and memories to life
• Will appeal to local residents as well as the many tourists who visit each year