You deserve pleasure. And you deserve to be respected. Lust shows how by telling the truth about sex, we can change the world.

Praise for Erika Lust:
'The queen of ethical porn' - The Times
'Lust has blazed a trail' - Dazed
'We're so into it' - Cosmopolitan

In Lust: Pleasure, Performance, Power, Erika Lust tells the story of how a shy 'good girl' came to create one of the most talked-about studios in the world. She takes us behind the scenes of her films to glimpse the passion and chaos of making art about sex, and shares the lessons she has learned as a female leader in a male-dominated, frequently misogynistic, industry. And she addresses the ubiquity of online porn, offering a way forward that eschews moral panic in favour of creativity and pleasure. Ultimately, Lust argues, it is time that we change the stories we tell about sex.

Growing up in Sweden, Erika Lust always knew that some things were off limits. Despite her liberal upbringing, she learned that adults were embarrassed if she asked them about sex. At the same time, she knew that men watched something called porn.

Decades later, Lust is the world's leading feminist adult filmmaker and has been dubbed the 'queen of ethical porn', making pioneering films which centre women's experiences and push back against shame to tell liberating stories of desire. Perfect for fans of Gillian Anderson's Want, Pleasure by Emma-Louise Boynton and Flick by Kate Lister.

"'Candid and incisive, Lust dismantles deep-seated assumptions about the interplay of female sexuality, money, and power ... A powerful rethinking of agency, respect, and who has a right to pleasure'" - author of In The Dark Room

"'A bold reclamation of the erotic as feminist playground'" - Publisher's Weekly

"'A keen, authoritative, and provocative hybrid of erotic discussion [and] memoir'" - Kirkus

"'Perhaps no topic in human sexuality is as widely discussed and poorly understood as pornography. Erika Lust brings much-needed nuance to the conversation, challenging readers to question their own assumptions and ask deeper questions about pleasure and power.'" - and author of Tell Me What You Want

"'Erika Lust is a creative visionary. I highly recommend this book for anyone who believes in a different, better future for human sexuality. A must-read'" - Founder & CEO, MakeLoveNotPorn

"'Erika Lust has changed the way we see porn, sex, and kink forever. You're in for a pleasurable read'" - hosts of Come Curious

"'Erika Lust's absorbing book witnesses a paradigm shift in porn. Her account of a life in the porn industry is fair and incisive. Lust smashes down ancient fear-mongering myths about porn while opening up new territories for what it could be. I really love, and appreciate, this book. Timely, critical, and essential'" - writer, podcast host and author of The Log Books