Marketing
Ten-city national author tour, including Seattle, San Francisco, Phoenix, Minneapolis, Chicago, Denver, Austin, Kansas City, Newark and New York
Marketing campaign, book tour, and release concurrent with Hatter Madigan: Ghost in the Hatbox
National and local morning show appearances. Author has appeared on: Good Morning America, The View, Good Day Atlanta, Good Morning Texas, CBS 2 Salt Lake City, KOMO 4 Seattle, Fox 10 Phoenix, Fox 5 San Diego, and Fox 9 Minneapolis
Massive social media video campaign, including a webseries of The Looking Glass Wars cosplayers, video from author's comic con panels, and behind-the-scenes footage from the hit Vimeo series Con Man featuring author Frank Beddor and his book series, and a one-of-a-kind VFX book trailer
Multi-week promotion, including contest and giveaways, in the Wonderland Portal, a weekly newsletter for over 30,000 Looking Glass Wars readers
Extensive digital promotional assets—including The Looking Glass Wars soundtrack—available for booksellers, librarians, and bloggers
Author featured at Ten comic conventions across the country, including San Diego (130,000 attendees), New York (150,000 attendees), Salt Lake (70,000 attendees), and Denver (100,000 attendees)
Generous digital and physical ARC outreach, including distribution at ALA Midwinter Meeting 2016
Electronic Press Kit including trailers, interviews with series fan Whoopi Goldberg, Good Morning America clips, interviews with collaborating Hollywood concept artists, book talk, footage of school visits, and video Q&A about The Looking Glass Wars series available
Pre-Pub and ongoing social media buzz campaign featuring LGW characters interacting as themselves across Twitter & Tumblr
Co-ordinated promotion with major comics news resources (e.g. BleedingCool) for on-pub contests & giveaways
General Points of Note
The Looking Glass Wars was a New York Times best-seller for 26 weeks and spawned 6 graphic novels, two successful online games, the Princess Alyss of Wonderland scrapbook, and more upcoming tie-ins
The Looking Glass Wars is currently being adapted as a Broadway musical
Frank Beddor is the producer of the hit comedy There's Something About Mary
Before his writing/producing career, Frank Beddor was twice World Free-Style Skiing Champion
How does Alyss Heart of Wonderland fare after the creation of Everqueen, as described in Arch Enemy, the third volume of the best-selling Looking Glass Wars trilogy? With difficulty. Fending off political assaults from rival suit families, struggling to maintain diplomatic relations with the tribes of Boarderland, Alyss is more vulnerable than ever before. After she barely escapes an attempt on her life, no longer sure whom to trust, she aligns with controversial new allies in order to keep Wondertropolis safe and prevent havoc on Earth. And yet the fight, the battle, finds her -- as it seemingly always does -- and Alyss discovers that all decisions, even the right ones, have consequences.
