Focus on connecting with Christian women, ages 50-70, who are unhappy with their weight
Host and speak as a guest at virtual summits
Speak as a guest on podcasts
Speak at retreats and conferences
Target potential audience via paid ads and engagement on Facebook (6.5K+ followers)
Grow Youtube following through regular videos
Build email list and presence on LinkedIn and Instagram
Host weekly webinars and offer 10-Day Weigh Down Plan course as a lead magnet
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Life Begins At 60! offers hope for women who are in their 50s and 60s who are feeling dissatisfied with life.
Life Begins At 60! shows women that life is not over and that they can start living a happy, healthy life that is full of purpose once again. Ruth Verbree shows women that taking care of themselves is key and part of the process is to be a healthy weight as well. Life Begins At 60! shares personal stories as well as 3rd party stories of women who have gone from feeling blah to living a blissful life once again.
