� This book is a process blueprint for building a visionary organization with a values-driven approach � Based on tested models and tools developed internationally on how work, values and leadership will change in the 21st century � Originated from work within the World Bank where the author was Values Coordinator and Founder of the World Bank Spiritual Unfoldment Society and a member of the Institutional Change and strategy Dept. at the World Bank.

Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital.

In turbulent times, strategic success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

This bestselling book presents a convincing rationale for making ethical and socially responsible behavior the keystone in providing a high performance, globally successful business.