• Guest on many podcasts
• Promote at speaking events
• Partner with key contacts to push via their social media and email
• Send blogs, posts, and emails to their database
• Obtain great endorsements
• Conduct an Amazon campaign and gather reviews
• Hire a social media marketer to promote the book
• Gather a team to burst the book into the light all within the same week
• Concentrate on doing as many radio shows and podcasts as possible during the first couple of months of the launch
• Approach past clients about purchasing bulk orders of the book to give to their teams
• Use their experience as one of the top motivational speakers in the world to promote the book
• Leverage past speaking events to promote the book
• Speak to corporations and associations worldwide to reach a broad audience
• Target high school and college coaches of every sport as great influencers who could generate expanded sales
• Build upon the success of their first book, Beyond Success, which has sold over 200,000 copies through their own channels in combination with retailers 
• Incorporate the power of the Pat Summitt brand into the new book to attract high school and college coaches

NCAA and SEC championship-winning American college basketball coaches Pat Summitt and John Wooden exemplified the essential values of humility, loyalty, encouragement, respect, honesty, confidence, curiosity, and the competitive spirit—to name a few. Lessons from the Legends shares the teachings of these renowned coaches at a time when “WE-GO, not ego” is more important than ever before. 

Professional speaker and motivator Brian Biro brings together the championship teambuilding formula of Pat Summitt and John Wooden in his latest release, Lessons from the Legends. Biro describes the impact of these modern-day heroes, how their drive and integrity generated remarkable results. Though Biro points out that these two coaching legends were quite different in personality and approach—one all passion and intensity, the other calm and even-keeled—he highlights the significant characteristics they shared that set them apart as leaders. Biro explains that the foundational principles and coaching strategies of Pat Summitt and John Wooden can apply to teachers, business leaders, parents, and anyone else who strives to make their character their reputation. 

With real-life examples of professional coaches demonstrating resilience and determination in the face of ever-changing challenges, Lessons from the Legends provides a winning game plan for those who seek excellence over ego.