Книга Leading the Sustainable Organization: The Quest for Ethical Brands and a Culture of Sustainable Innovation

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● Who leads the next $100 trillion in GDP growth?
● Are we developing leaders for a more sustainable future?
● What does the next generation of leaders need to know to build a more sustainable future?

Never before have we been presented with the prospect of redesigning business at scale to create a more sustainable future for our planet and the people who inhabit it. As we pass the midpoint of the Sustainable Development Goals (2015–2030), the world has changed. There is not only more progress and policy but also more disagreement on the way forward. The bottom line is that the shared goals developed in 2015 will not be met, global warming will likely exceed targets, and the collective challenge will be left to a new generation.
The book is organized as a series of business challenges and key questions that enable a transition from making legacy companies more carbon and waste efficient, to operating in fundamentally new ways. The vast majority of the new infrastructure the world will need by 2050 still needs to be built. Those challenges will not be solved by legacy companies working to protect their market position in the face of a changing world. The book offers a chapter-by-chapter guide to enable new leaders to turn challenges into opportunities.

● Who leads the next $100 trillion in GDP growth?
● Are we developing leaders for a more sustainable future?
● What does the next generation of leaders need to know to build a more sustainable future?

Leading a sustainable organization requires more than marketing slogans and good reporting. It requires identifying the value of sustainability for all stakeholders and the development of specific transition and change plans that deliver a different type of organization. Noble aspirations in treaties and policies are a necessary part of the picture, but leaders must create organizations that enable daily actions. Making sustainability happen is a series of leadership choices:
o Creating strategic differentiation to compete on sustainability business opportunities
o Crafting a purpose that inspires employees to give their best
o Building and sharing a knowledge model about why, what, and how to do sustainability
o Ensuring that sustainability efforts are woven into values and ethics
o Deploying a transition plan with clear action steps that move from compliance to alignment
o Making sustainability part of the culture and identity of an organization
o Weaving personal commitment to sustainability into team performance
o Telling the story of sustainable results in all business communication
o Maintaining commitment in the face of inevitable derailment factors
o Future proofing the organization to stay on the sustainability journey with a sense of long-term value creation
● The current generation of leaders has failed to make the progress needed to delay the worst effects of climate change and biodiversity loss, so the challenges become harder. The book offers a chapter-by-chapter blueprint of key actions that can be learned and shared. The goal is to enable business leaders to accelerate action, make better decisions, and ensure that sustainability becomes part of the DNA of any organization.

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