The aim of this study is to show how the Imperial Cult was introduced and organised in provincial Hispania, and examines the collaboration with the Romanised native elites who came from Lusitania, Baetica and Hispania Citerior. This book draws upon literary, numismatic, archaeological and epigraphic sources. The epigraphy found in Lusitania is especially important because it is the only one of the Hispanic provinces where there is evidence of flamines provinciae officiating before the Flavian period, even as early as under Tiberius.