This collection of essays reconsiders aspects of Irish studies through the medium of literary and cultural theory. The author looks at the negotiations between texts and their contexts and then analyses how the writer both reflects and transforms aspects of his or her cultural milieu. The essays examine literary texts by W. B. Yeats, Seamus Heaney, James Joyce and Sean Ó’Faoláin; media texts such as Father Ted, American Beauty and a series of Guinness advertisements; as well as cultural and political contexts such as globalisation, religion, the Provisional IRA and media treatment of murders in Ireland. The author also looks at aspects of the postcolonial and feminist paradigms and makes use of a theoretical matrix based on the work of Jacques Derrida and Jacques Lacan.