This text introduces the key concepts and skills needed by students of communication studies, cultural studies and textual studies. From Saussure to Bourdieu, the authors present a range of theoretical approaches to the study of communication and culture. Concepts are introduced in particular contexts to demonstrate the essential skills of textual and visual analysis. The book focuses on the three primary systems of communication: spoken, written and visual. Examples are chosen from contemporary popular culture and everday social and cultural practices in a range of media including newspapers, magazines, television, film, politics, internet discussions and ordinary speech.