Книга International Cases in Tourism Management

Формат
Язык книги
Издательство
Год издания
Описание книги

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Характеристики
Издательство
Количество страниц
410
Отзывы
Возникли вопросы? 0-800-335-425
Cвязаться