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The post-war years saw the development of strong brands including Double Diamond, Long Life and Skol. Further mergers led to the formation of Ind Coope Tetley Ansells Ltd in 1961. Renamed Allied Breweries Ltd in 1963, this was followed by a period of unprecedented growth. In the 1980s the company underwent a major streamlining reorganisation. In 1990 Draught Burton Ale was CAMRA Champion Beer of Britain. A merger with Carlsberg in 1992 formed Carlsberg-Tetley Ltd, and the name Ind Coope was slowly phased-out, the site eventually being sold to rivals Bass in 1997.
Researched from the extensive company archives and other literature, this book not only deals in historical fact but brings the story to life, with anecdotes about brewery life that are often humorous and candid, taken from numerous interviews with ex-employees ranging from directors and managers through to operators on the brewery floor.
The post-war years saw the development of strong brands including Double Diamond, Long Life and Skol. Further mergers led to the formation of Ind Coope Tetley Ansells Ltd in 1961. Renamed Allied Breweries Ltd in 1963, this was followed by a period of unprecedented growth. In the 1980s the company underwent a major streamlining reorganisation. In 1990 Draught Burton Ale was CAMRA Champion Beer of Britain. A merger with Carlsberg in 1992 formed Carlsberg-Tetley Ltd, and the name Ind Coope was slowly phased-out, the site eventually being sold to rivals Bass in 1997.
Researched from the extensive company archives and other literature, this book not only deals in historical fact but brings the story to life, with anecdotes about brewery life that are often humorous and candid, taken from numerous interviews with ex-employees ranging from directors and managers through to operators on the brewery floor.