Galleys/e-galleys sent to national media outlets, trade publications and audience-focused websites and reviewers. (The Japan Times, Foreword, Publishers Weekly, Library Journal, School Library Journal, Longitude, Kyoto Journal, Japan Today, Nippon, Tofugu, Rocketnews, Anime News Network, Crunchyroll, Kotaku, GaijinPot )
Special outreach for coverage on travel to Japan as well as manga and anime such as Crunchyroll and Kotaku.
Edelweiss digital review copies to the trade
Social Media campaign focused on excerpts of images from the book
Since its first publication in 1992, this book has become a curious classic, taking a simple (yet often incorrectly performed) activity and depicting it with a graphic, manga-style edge. In twelve drawings a young Japanese man is shown preparing, rinsing, soaking, communing, relaxing, contemplating—all an encouragement to readers to slow down, ease into the hot water, and enjoy this timeless ritual of purity and release.
