150+ galleys will be printed in November 2020.
Galley mailing to key reviewers, media outlets, and booksellers 4-5 months prior to publication. Additional galleys will be available upon request.
Digital galleys available by request on Edelweiss+ 3-4 months prior to publication.
Advanced review copies and press materials will be sent to a targeted list of 120-150 reviewers in February 2020. Additional ARCs available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc. Heavy push to LGBTQ+ media outlets, including The Advocate, Washington Blade, Out Magazine, etc.
Buy-ins to relevant academic conferences, trade shows, and publications targeting poetry & LGBTQ+ studies. Currently considering: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, BEA, etc.
Spring book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (4.6K+ subscribers), Facebook (7.2K+ followers), Twitter (10.5K+ followers), and Instagram (3.2K+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Selected by Richard Blanco as winner of the 2019 A. Poulin, Jr. Poetry Prize, Justin Jannise turns the self-help manual on its head in How to be Better by Being Worse.
These poems flout, subvert, question, and ignore the rules with exploratory energy. Queer experiences are celebrated—from crushing on long-dead, sad-eyed poets to drag divas dancing at Halloween parties—gender constructs are questioned, and familial transgressions are laid bare for the world.
Delightfully modulating between flippant, sincere, and back again, How to Be Better by Being Worse freely indulges in harmless wickedness as its speaker grows in self-awareness, slowly learning to let go of inherited shame while continuing to seek self-forgiveness for the harms he has caused the outside world.
