- Theismann will promote the book during his multiple motivational speaking engagements per week throughout the year.
- Plan to do multiple signings for home games at Notre Dame Bookstore and at FedEx Field (Washington Redskins Stadium).
- Signing event at "Joe Theismann's Restaurant" in Alexandria, VA.
- Can appear on Fox Network for sports broadcasts, Fox Business, Fox & Friends, Hannity, all of which Joe has previously made appearances.
- Endorsements from sports celebrities
- Multiple radio show appearances.

Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life.
Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness.
Organized by themes such as Attitude, Teamwork, and Motivation, Theismann’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann’s advice can change your life.